A document made to be used
Brand guidelines are not an art book kept in a drawer. They are a user manual: they explain how to use your logo, colours and typefaces so that every piece stays true to your brand.
What they contain
- the logo, its versions (colour, monochrome, small) and its clear space;
- the colour palette with codes for screen and print;
- typefaces and their hierarchy (headings, body text, captions);
- application examples: business card, social post, banner;
- what not to do: distort, recolour, overload.
How they help day to day
They avoid starting from scratch for every new piece. A printer, a developer or a community manager can produce the right visual without waiting for approval at every step.
They also protect your brand as your team grows: consistency no longer depends on a single person.
Guidelines that live
Good guidelines evolve with your business: new media, new networks, new languages. We design them to stay easy to update, in French as in Arabic.
